Jeannie Lynch, founder and creator of Good Riddance Insect Repellent has been nominated for the 2021 AusMumpreneur Awards.
The AusMumpreneur Awards presented by The AusMumpreneur Network celebrate and recognise Australian mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family.
Jeannie started Good Riddance Insect Repellent while travelling around the Top End of Australia with her two young boys. Frustrated with the lack of safe, effective repellents that actually worked against the vicious mosquitoes and midges, Jeannie developed a range of natural, DEET-free insect repellents that smell and feel great.
There are many benefits to balancing business and motherhood as Jeannie explains,
"I started Good Riddance Insect Repellent while travelling around the Top End of Australia with our two young boys. Mosquitoes and midges were a daily frustration; we were applying harsh, sticky, smelly insect repellents on our boys multiple times a day. But even when we coated them in repellent, our youngest would still scratch himself raw throughout the night.
I knew there had to be a way to make an effective natural repellent that was a pleasure to wear. This began years of development and testing a unique cream with essential oil actives to protect our boys better than other repellents had.
Launching Good Riddance through a small market stall and connecting with fellow travellers showed me how the market needed what I had to offer. This inspired my husband and I to quit our corporate jobs and grow the business so we could share our product with other families."
It can be challenging to be a successful business woman whilst raising a family but Jeannie encourages other mums starting their own business to "not be afraid to do things differently. You are going to face setbacks however you do business, so do it your way."
"Building a business gives you the opportunity to create something that reflects who you are as a person and as a mum. Imbue your business with your own values and make decisions with your heart because it makes it easier to persist when things get tough."
Read more at www.ausmumpreneur.com. The winners of the 2021 AusMumpreneur Awards will be announced online this October.